How to Choose the Right Colors for Your Outdoor Sign
There are many factors to consider when choosing an outdoor sign. You’ll want it to stand out, visually. Colors, fonts, materials, and lighting will all play a role. Where you place your sign will also have a big impact. However, the most important factor is the printed content. You should work with a sign vendor who will meet your requirements. If you want a sign that can last for years and attract new clients, look for a durable, waterproof option.
Outdoor signs should communicate the image you want to portray to customers. Choosing garish colors or fonts will likely turn off potential customers. Try to stick with simple and bold typefaces and use sans-serif fonts to make them easier to read. Your outdoor signs should be eye-catching, because people pass them at thirty to fifty miles per hour. Consider the following tips for making your outdoor signs stand out from the competition. You can upgrade the look of your organization for less money than you think!
When choosing outdoor signage material, consider how long it will last in the elements. Wood is not renowned for its longevity outdoors. Choose white oak or cedar. These woods resist water damage, rotting, and insects. You can also look for signs made of aluminum or plastic to withstand high winds. For less durable materials, consider adding a surface coating to increase their durability. And remember to keep it protected from the elements. Aside from that, the durability of your sign depends on the type of weather it will encounter.
Once you’ve decided on a size and material, you’ll need to think about how you plan to mount it. Outdoor signs can be made of PVC, aluminum, or Dibond. Choose a material that matches your brand and will hold up to the elements. And remember, the materials should be durable and last for years. So, do some research before choosing the outdoor signs for your business. This is a great way to boost the quality of your signs and make your customers more aware of your business.
Remember that the most important aspect of an outdoor sign is to grab the attention of passersby. Regardless of your business’s size, a sign with the right image will attract more customers and increase your chances of success. The best way to draw attention is to use contrasting colors, which can improve recall by as much as 38%. When choosing the colors for your sign, keep in mind the overall color of your brand and your intended response. Hot colors, on the other hand, are known to elicit a strong response, while calming colors are generally considered less stimulating. You should also ensure that your letters are proportional to the size of the building. Otherwise, a sign will not be readable and will look cluttered.
Aside from attracting attention, outdoor signs can also enhance your customer’s experience at your restaurant. Your customers can see your restaurant’s name from across the street, which gives them plenty of time to find a parking spot and walk inside on time. They can even greet you with a smile and a handshake, and this is a great impression. If you’re planning a special event or promotion, consider an outdoor sign to promote your business.
Lights can be an important element of any outdoor sign. While neon signs are the most popular option for outdoor signs, a more environmentally friendly alternative is LED signs. They provide the same effect as neon signs but are less harmful to the environment. Similarly, lighted signs help attract customers no matter what time of day they’re displayed. The lighted signs used for theaters, nightclubs, and bars benefit from this technology. Custom neon signs can be an effective way to advertise your business.
When choosing a sign, keep the distance it can be viewed from and the maximum height it can withstand. A rule of thumb is one inch of letter height for every ten feet of distance. So, if you need your sign to be readable from 200 feet away, you’ll need a sign with 20-inch-high letters. A good tip for outdoor signage is to consider the type of sign you need, since it will help your customers make the right decision.
Outdoor signs are a great way to get noticed and advertise your brand. They are durable, weather-resistant, and easy to erect. Outdoor signs can include pylon signs, bus benches, backpack flags, and banner stands. Whatever your business’s goals are, outdoor signs can make all the difference. Take your time to consider your options and choose the best outdoor signage for your business. And remember that custom outdoor signs can really improve your overall look.